British Judo announce Lucozade Sport partnership

8th October 2006

The modern Olympic sport of Judo has received a major boost with the announcement that British Judo, the national governing body for the sport in the UK, has entered into a unique partnership with Lucozade Sport that will help players prepare for major international events.

Installed as the Official Sports Drink and Nutritional Partner to British Judo, Lucozade Sport’s commitment will provide all members, from amateurs to the sport’s elites, with access to safe and effective sports nutrition products. With its range of high performance drink powders, nutrition bars and carbohydrate gels manufactured and designed to provide a complete solution to players’ nutritional needs, British Judo recognised that Lucozade Sport is uniquely placed to help support players throughout their training and maximise their performance during competitions.

A physically demanding sport, Judo is a cardiovascular workout which helps improve general health and fitness as well as promoting discipline and self control. ‘Irrespective of whether you are training or competing, it is essential that players are correctly fuelled for the challenge ahead’, commented Kate Howey MBE, BJA Elite Performance Coach and double Olympic medalist. ‘The new partnership with Lucozade Sport is a great boost for all involved in the sport and will help club players and members of the National Performance Squad to perform at their peak as they challenge for medals at all levels.’

Thanks to the new partnership, all members of British Judo will qualify for an exclusive 15% discount on all Lucozade Sport products purchased at the Lucozade Sport Science Academy (LSSA) Online Shop. By simply visiting the shop and entering British Judo’s unique code, members can claim this exclusive benefit and have a range of products delivered direct to their door the following day. 

The new relationship will also see Lucozade Sport supply a range of contaminant tested sports nutrition products to the National Performance Squad. Requiring constant refueling and rehydration, the sport’s elites will enjoy access to the latest products from the LSSA’s specialist product development programme which will play an integral role in their preparation, performance and recovery at training camps and competitions throughout the world.

Commenting on the new relationship, Lucozade Sport Science Academy Performance Director, John Brewer said, ‘The new partnership with British Judo highlights our commitment to work closely with athletes from all sports to gain an insight into how we can help maximize performance in their respective disciplines. By passing on our expertise and knowledge of sports nutrition we hope more players will understand the key role that safe and effective sports nutrition can play in fuelling their performance goals.’

The LSSA will work closely with Great Britain’s elites to advance their knowledge and understanding of the role that sports nutrition plays through a tailor-made educational support package that will see Lucozade Sport dieticians deliver sport nutrition workshops to the squads support staff to ensure all members get the most out of the sport.