Pinsent Masons signs partnership with Sport Industry Awards

25th November 2011

The Sport Industry Group is delighted to announce that international law firm Pinsent Masons has become the Official Legal Partner of the Sport Industry Group in a new long-term partnership.
The partnership also sees Pinsent Masons become the Official Category Sponsor of the Sport Brand of the Year Award at the Sport Industry Awards. Past winners of the prestigious Award include Manchester United, Nike, Umbro, Sky Sports and Speedo, with adidas securing the sought-after prize for an unprecedented third time in 2011.
Pinsent Masons is a full service law firm which assists clients around the globe. The firm has more than 1,000 lawyers and offices in major cities worldwide including Beijing, Dubai, Hong Kong, Singapore and Shanghai. Within the UK, the firm has offices in Bristol, Birmingham, Edinburgh, Glasgow and Manchester, as well as its headquarters in London.
Nick Keller, Chairman of the Sport Industry Group, said: "It gives me great pleasure to welcome Pinsent Masons into this partnership with the Sport Industry Group and as Official Category Sponsor of the Sport Industry Award for Sport Brand of the Year. It is fitting that the Award, one of the most fiercely contested of the Sport Industry Awards, should be linked to one of the strongest brands in the legal field."
Trevor Watkins, Head of Sport at Pinsent Masons, said: “We are delighted to enter into this long-term partnership with the Sport Industry Group. It brings together two dynamic, innovative and market leading organisations that are regarded as leaders within the sport industry. Our decision to partner with The Sport Industry Awards reflects the confidence we have in the strength of their brand and the opportunities we can create together. Given that the roll of honour for Sport Brand of the Year includes some of the most powerful brands in the world it gives me great pleasure to place Pinsent Masons alongside the likes of adidas, Manchester United FC and the calibre of other partners of the Sport Industry Group.  I look forward to seeing which brands add their names to that list in 2012.”
Other sponsors and suppliers of the Sport Industry Awards include Jaguar, Nolan Partners, Colouration and Thomas Lyte.