Lycamobile renews Powerboat P1 deal
Lycamobile has announced that it is renewing its sponsorship with Powerboat P1, following a successful first year for Lycamobile as P1’s commercial partner.
Under the terms of the enhanced deal Lycamobile will enter a team, named Lycamobile Racing, in the P1 SuperStock championship in the UK and US, with a fully branded boat.
Meanwhile, Lycamobile’s sister travel company, Lycafly, will be the official travel provider for the Powerboat P1 SuperStock and AquaX championships.
Lycamobile’s sponsorship is being supported by TV and print campaigns, with a TV ad featuring on Fox TV in the US, and a commercial partnership with The Times in the UK.
The SuperStock and AquaX race calendar comprises of five venues in the UK and six in the US. In the SuperStock championship P1 Panther powerboats compete against each other in a test of racing skill, while the AquaX series is for modified jet ski craft.
The first UK exhibition event held in London’s Docklands this week, with the season finale in St Petersburg, Florida on 23rd-25th October.
Lycamobile chairman Subaskaran Allirajah commented: “Powerboat P1 is a thrilling sport that’s appealing to a rapidly growing audience worldwide. Every race is a fantastic day out for all the family, which is exactly the audience we want to reach as we continue to grow our subscriber base beyond 12m customers this year. Over the coming months we’re looking forward to cheering on Stuart and Sara as Lycamobile Racing competes for the P1 SuperStock title.”
The Powerboat P1 sponsorship follows other partnerships recently announced by Lycamobile, including West Ham United.