Cricket clubs continue to capitalise upon Ashes fever
30th July 2013Cricket clubs nationwide are holding Open Days this weekend and throwing their pavilion doors open to their local communities, inviting guests to watch the Investec Ashes Series live on Sky Sports and their local team out in the middle.
Clubs across Lancashire, Cheshire and Cumbria are hoping that the local Test match at Emirates Old Trafford inspires people in the area to get involved with their local club activities.
During the Series, 311 cricket clubs will hold more than 1,500 Open Days – which the ECB are supporting to help increase participation and boost revenue at club level, and is part of the governing body’s #RISE for England campaign.
Clubs that have held an Open Day have reported an increase in income, as well as an increase in playing, volunteering and social members– with many reaping the benefits of coaching sessions and 6 a side tournaments for newcomers.
Mike Gatting, ECB’s Managing Director – Cricket Partnerships, added: “The public’s interest in this summer’s Investec Ashes Series is reaching fever pitch, and it’s encouraging to see so many clubs take advantage of this unique opportunity by holding an Open Day. By inviting people to experience club life this summer, clubs can showcase what they have to offer – which will hopefully inspire newcomers to join in some capacity – be it a playing member, social member or even a volunteer or sponsor.”