Cookie Policy

Effective Date: November 6, 2025

This Cookies Policy explains what Cookies are and how We use them. You should read this policy so You can understand what type of cookies We use, or the information We collect using Cookies and how that information is used.

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about You may be linked to the information stored in and obtained from Cookies. For further information on how We use, store and keep your personal data secure, see our Privacy Policy .

We do not store sensitive personal information, such as mailing addresses, account passwords, etc. in the Cookies We use.

Interpretation and Definitions

Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Cookies Policy:

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Cookies Policy) refers to SportFocus.
• Cookies means small files that are placed on Your computer, mobile device or any other device by a website, containing details of your browsing history on that website among its many uses.
• Website refers to SportFocus, accessible from https://www.sportfocus.com .
• You means the individual accessing or using the Website, or a company, or any legal entity on behalf of which such individual is accessing or using the Website, as applicable.

The Use of the Cookies

Types of Cookies We Use

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

Necessary / Essential Cookies

• Type: Session Cookies
• Administered by: Us
• Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.

Functionality Cookies

• Type: Persistent Cookies
• Administered by: Us
• Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.

Analytics / Performance Cookies

• Type: Persistent Cookies
• Administered by: Third Parties (e.g., Google Analytics)

• Purpose: These Cookies are used to deliver relevant advertisements to You based on your interests. They also help limit how often you see an ad and measure the effectiveness of advertising campaigns.

  We use Google AdSense, which may set cookies to measure ad performance, prevent the same ad from being shown repeatedly, and to deliver personalised ads if consent is given.

  Google AdSense and related DoubleClick cookies may collect anonymised identifiers, browser information, and interaction data. These are only activated once You have consented to advertising cookies.

  You can learn more about how Google uses cookies for advertising at: https://business.safety.google/adscookies/

Advertising / Marketing Cookies

• Type: Persistent Cookies
• Administered by: Third Parties
• Purpose: These Cookies are used to deliver relevant advertisements to You based on your interests. They also help limit how often you see an ad and measure the effectiveness of advertising campaigns.

Third-Party Cookies

• Type: Session and Persistent Cookies
• Administered by: External Services (e.g., Facebook, Google, LinkedIn)
• Purpose: Some features on our Website, such as embedded content or social media sharing, may use third-party cookies. These third parties may collect data about your interactions with our Website. We encourage You to review their cookie and privacy policies for more information.

Cookies Used on Our Website

The table below provides an overview of the cookies currently in use on our website. This list may change as our site evolves, and we will update it as necessary.

CFID

CFTOKEN

__Secure-ENID

AEC

_ga*

NID

SOCS

_gcl_au

__gads

__gpi

IDE

IDE

ANID

DSID

test_cookie

Your Consent and Cookie Preferences

When You first visit our Website, You will see a banner or pop-up requesting your consent to use non-essential cookies (e.g., analytics or marketing cookies). You can:

• Accept all cookies
• Reject non-essential cookies
• Customize your preferences

You may change or withdraw your consent at any time using our cookie management tool or through your browser settings.

Under the UK GDPR and Privacy and Electronic Communications Regulations (PECR), non-essential cookies-including analytics and advertising cookies-are only stored on Your device once You have provided explicit consent. You can review or withdraw consent at any time.

How to Manage or Delete Cookies

If You prefer to avoid the use of Cookies on the Website, first You must disable the use of Cookies in your browser and then delete the Cookies saved in your browser associated with this Website. You may use this option for preventing the use of Cookies at any time.

If You do not accept Our Cookies, You may experience some inconvenience in your use of the Website and some features may not function properly.

If You'd like to delete Cookies or instruct your web browser to delete or refuse Cookies, please visit the help pages of your web browser:

• Chrome
• Internet Explorer
• Firefox
• Safari

For any other web browser, please visit your web browser's official web pages.

Cookie Retention Period

• Session Cookies: Deleted automatically when you close your browser.
• Persistent Cookies: Remain on your device until they expire or are deleted manually. The retention period varies depending on the cookie, but typically does not exceed 24 months.

More Information about Cookies

For more detailed information on how We collect and process personal data, please review Our Privacy Policy .

International Users

If You are visiting our Website from outside the country in which We operate, please note that Your information may be transferred to and processed in a country that may not have the same data protection laws as Your home country. By using the Website, You consent to this transfer and processing as described in this Cookies Policy.

Changes to This Cookies Policy

We may update Our Cookies Policy from time to time to reflect changes in technology, legal requirements, or Our business practices. Any updates will be posted on this page with a revised "Effective Date."

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Cookie Policy or how we use cookies, you can contact us:

• By visiting this page on our website: https://www.sportfocus.com/contact/