British Triathlon Announces P20 as Official Sun Protection
27th April 2013Triathlon is a fast growing, modern and dynamic sport with more and more people taking up the swim, bike and run challenge. For triathlon, as one of the fastest growing sports in the UK, staying safe in the sun is crucial, whether you’re a seasoned pro, a decent swimmer, a keen cyclist or simply someone who has been inspired by the Olympics but have never taken part in a triathlon.
With this in mind, P20, the iconic once a day sun protection brand, is pleased to announce that it is now the Official Sun Protection Supplier to British Triathlon and is also launching an extended range of products this year making it even easier for triathletes to stay protected .
After over 3 decades of successfully protecting active people in the sun, the new P20 will comprise 3 products. SPFs (Sun Protection Factors) 15, 30 and 50+ will be joining the iconic SPF20 – which will remain unchanged – providing long-lasting (up to 10hours), very water-resistant sun protection for triathletes of all skin types! The very water-resistant formula is clear, non-greasy, fragrance and paraben free and provides the ultimate coverage.
British Triathlon is responsible for raising the profile of this modern, dynamic sport and delivering elite performance support for Triathlon, Paratriathlon, Duathlon and Aquathlon in Great Britain and on the world stage Triathlon in Britain is a modern Olympic sport with talented world-class athletes, coaches and support staff, focused around delivering world-class events and medal-winning performances..
Zara Hyde Peters OBE, CEO of British Triathlon said: “British Triathlon is always interested in looking after the wellbeing of triathletes at all levels and it is so important that athletes – however experienced – remain protected in every aspect whilst racing or training. Sun protection is crucial as years of training outdoor can take its toll. P20 is a renowned for their long-lasting water-resistant products and we feel that the partnership was a perfect fit.”
As part of the partnership, many athletes from novice level to elite will receive the benefits of P20.
The new range will be available in both 200ml and a travel friendly 100ml size from all major grocery and pharmacy retailers. The RRP (recommended retail price) of P20 is 100ml £13.29 and 200ml £24.49.