AJ Bell Takes London Triathlon Title
8th May 2015
AJ Bell has become the new title sponsor of the London Triathlon in a deal that sees the event re-named the AJ Bell London Triathlon.
AJ Bell’s title sponsorship of the London Triathlon, which will take place at London’s Docklands on 8th and 9th August, expands its existing sports portfolio that also includes naming rights partnerships with Lancashire County Cricket Club and Sale Sharks rugby union side.
The London Triathlon is the world’s largest triathlon, playing host to 13,000 triathletes and more than 30,000 spectators each year.
The event caters for all abilities with a variety of distances, including Super Sprint, Sprint, Olympic, Olympic Plus and Team Relay.
James Robinson, the managing director at event organisers IMG Challenger World, said: “AJ Bell has garnered a strong reputation across the financial services industry, built on strong foundations they are committed to excellence and upholding their core values.
“These principles and their synergies with the sport of triathlon make them the perfect title sponsor for the world’s largest triathlon, so we’re really looking forward to working together towards the inaugural AJ Bell London Triathlon and beyond”.
Billy Mackay, the marketing director of AJ Bell, added: “The popularity of the event has never been higher, as people of all ages embrace the challenges that triathlon presents.”
Headquartered in Manchester, AJ Bell was founded in 1995 and is a provider of low-cost online investment platforms and stockbroker services.